Traffic Ignition
Meta warm-first, Dream 100 affiliates, TikTok hooks daily. KPI: CPM<$15, CTR>2.5%, LP CVR>35%
Events · Tickets · Sponsors · High-Ticket
The 5-Stage Event Monetization Funnel + Sponsor Acquisition Machine. Brunson's Hook-Story-Offer, Hormozi's value equation, Cialdini's 7 principles — all wired into live templates below.
Event Registration Funnel
All 8 sections in exact order: hero + countdown, pain agitation, big domino, speaker stack, social proof avalanche, 3-tier pricing, 10-question FAQ, final CTA. Customize it in the Builder.
Sponsor Prospectus (Web Deck)
Event overview, audience data, tier tables (Title/Gold/Silver/Partner), ROI calculator, past sponsor proof, booking CTA — the full 8-part prospectus structure.
The 5-Stage Event Monetization Funnel
Registration Funnel
8-section landing page in exact order. Countdown = real deadline only. Live seat counter.
Upsell Sequence
OTO 1 VIP upgrade (20–35% take), OTO 2 downsell (10–20%), order bump $27–$97 (20–40%)
Pre-Event Nurture
8 emails Day 0 → event day + 4-touch SMS. Hype, story, proof, logistics, FOMO.
Post-Event Offers
Sell-from-stage structure, table rush, 72-hour replay window, evergreen webinar conversion.
Sponsor Tier Structure (standard deliverables)
| Deliverable | Title $5K–$50K+ | Gold $2.5K–$15K | Silver $1K–$5K | Media Partner |
|---|---|---|---|---|
| Speaking slot | 20–30 min | 10–15 min demo | Stage mention | — |
| "Presented by" branding | ✅ All materials | — | — | — |
| Email blast to attendees | Solo blast | Nurture mention | — | Cross-promo |
| Logo placement | Everywhere + exclusivity | Second tier | Standard | Mutual |
| Comp tickets | 10+ | 5 | 2 | Agreed swap |
| Social posts | 5+ | 3 | 1–2 | Mutual |
| Exhibit table | ✅ + banner | ✅ | — | — |
| Attendee list (w/ consent) | ✅ | — | — | — |
Sponsor Cold Outreach — 6-Touch Sequence
Full sequence lives in the Email Vault. Touch 1 below for quick grab:
Touch 1 — Day 0 Cold Email
Subject: [First Name] — [Event Name] + [Their Brand] = 💰? Hey [First Name], I run [Event Name] — [one line description of event and audience]. We've got [X attendees / X registrations] of [specific audience description — e.g. "credit repair business owners doing $10K-$100K/mo"]. [Their Brand] keeps coming up in our community as a tool our audience is actively looking for / already using. I think there's a real fit here for a sponsorship package — and I've got [Title / Gold] sponsor spots available for [Event Date]. Worth 15 minutes to see if it makes sense? — [Your Name]
Sponsor Close Call Framework (30–45 min)
0:00–5:00
Rapport
Ask about their Q3/Q4 goals
5:00–15:00
Discovery
"What's your biggest challenge getting in front of [audience] right now?"
15:00–25:00
Present
Show deck — tie every feature to THEIR stated goal
25:00–35:00
Objections
Budget / ROI / legal / past bad experience / audience size
35:00–45:00
Close
"[Tier] makes the most sense. I can hold the spot until [date]. Send the agreement now?"
Sponsor Objection Scripts
"We don't have budget right now."
"What does your Q3 look like? I have a Gold package that could work within a smaller budget. Or I can hold a Title spot with a 50% deposit and net-30 on the balance."
"We need to see ROI data first."
"Totally fair. Here's what [Past Sponsor] generated: [specific data]. What would a successful outcome look like for you?"
"We need to run it by legal / finance."
"Absolutely. Want me to send the agreement and prospectus directly to them so they have what they need? What's the timeline?"
"We had a bad experience with sponsorships."
"Tell me about it. [Listen.] Here's how we handle that differently: [differentiator]. We also have a performance guarantee: if we don't hit [metric], we'll [remedy]."
"Your audience is too small."
"Size is one metric. Our audience's BUYING BEHAVIOR is another. Our attendees average [income / company size / budget]. A room of 500 buyers outperforms a room of 5,000 browsers every time."
Sell-From-Stage Structure (Brunson / Fladlien)
Stage Close Script Outline
[1] Build to the close for entire event — don't pitch early
[2] Teach the WHAT and WHY — never the complete HOW
(The HOW is in the program being sold)
[3] Future pace: "Imagine 90 days from now if you..."
[4] Stack the offer live on stage/screen
[5] Create a "first X seats" or "table rush" moment
[6] Show the order form — walk through it step by step
[7] Live testimonials during offer period
[8] Address objections BEFORE the room has them
[9] Urgency: event-only pricing expires when room closes
POST-EVENT REPLAY FUNNEL:
→ 72-hour replay access window with upgrade offer
→ "Last chance" email at 48h and 2h before link expires
→ Evergreen version: auto-webinar funnel from live recording
High-Ticket Application Funnel ($3K–$25K+)
Strategy Call Script — NEPQ Framework
DISCOVERY QUESTIONS (in order): → "What made you apply today vs. 6 months ago?" → "What would it mean for your business if [desired outcome]?" → "What have you tried before? Why didn't it work?" → "What does staying stuck cost you every month?" → "On a scale of 1-10, how committed are you to changing this?" IF 8+: present the offer IF <8: find the gap, address it, re-score CLOSE: "Based on everything you've shared, [Program] is the right fit. The investment is [price]. Want to get started today?" POST-CALL FOLLOW-UP (if not closed): Day 0: Recap email — "Here's what we discussed..." Day 1: Case study — "Here's someone just like you..." Day 2: Objection preempt — "The #1 thing people ask before..." Day 4: Urgency — "I'm holding your spot until [date]" Day 6: Final decision — "[Name], need to know by [date]" Day 7: Breakup email — transparent and professional